I am a user-obsessed marketing professional who specializes in the behavioral relationships between humans and technology. Experienced in growth experiments for both B2C and B2B marketing but practices with the ethos of H2H - human to human.

Leveraging my time at the University of Washington, I studied sociology and psychology with a focus on human behavior surrounding deductive reasoning and decision making. As a certified Apple Product Professional, I've acquired mastery for Apple sales product marketing positioning, macOS, iOS, and hardware/server systems from 2011-2019. Most recently, I've acquired a Digital Psychology and Behavioral Design (2020) as well as a Psychology and Neuromarketing (2018) certificate from CXL.com to ensure continuous development as a digital marketing practitioner. My expertise as an Apple Product Professional, Audience Marketing Manager, and CRO programs has given me the toolset to craft harmonic user experiences with ease.

The future of work requires a digital workforce. Ensure your employees stay engaged & connected with Powell Software! Chat with me if you're interested in leveraging your Sharepoint & Microsoft 365 investment for your company. Happy to chat, anytime.

At Powell Software, our mission is to connect organizations with employees through a complete Digital Workplace. We achieve this with Powell 365, made up of two pillars. First, Powell Intranet for Corporate Communications and Employee Engagement. Second, Powell Teams to enhance Microsoft Teams with governance for IT and improved usage and adoption for end-users. Our ready-to-use and customizable templates combine these pillars to help transform business processes for hybrid work.