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"A global communications approach to reaching employees beyond internal channels"

The pandemic showed that employees are eager for information and expect transparent communications. To meet this need, UPS evolved their content strategy and built a matrix organization aligned to a RACI project management model (Responsible, Accountable, Consulted, Informed). UPS Communications, part of the Corporate Affairs organization, serves as a world-class content hub for both internal and external audiences. At the same time, on the tech side, UPS is moving to cloud platform to boost brand storytelling and modernize the employee experience.

The commstech team collaborates with IT and digital marketing to create components that are consistent with the enterprise design system.

Master content discipline with a RACI model for communications

Report communications impact with a business-aligned dashboard

Optimize cloud technology for best digital employee experience

Move company storytelling and employee comms to external channels

Jennifer Griffith; Vice President, CommsTech & Analytics; UPS

Jason Anderson; Communications Technology/UX Manager; UPS

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Revolutionizing the frontline experience by modernizing your organization´s intranet

Connecting Employees in a 166-year-old Startup

Measuring engagement - Insights to improve your intranet effectiveness

We would be happy to welcome you to the Intra.NET Reloaded USA. Secure your ticket here:

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